Category Archives for Advertising

Looking for the Creative in Health Care

All of us involved in Health Care are well aware of the import of medication adherence on the part of our patients. Indeed, much of our newest regulations promulgated by plans to mitigate precipitous readmittance to hospitals involves strategies to…

Categories: Advertising, Health Care, Hospitals, Medical News
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What’s (holding you) up, Doc?

One of the universal truths seems to be that your doctor’s visit will not happen at the time of your appointment.  Doctors are always running late.  Always.  In fact, Americans waited over 847 million hours for medical services in 2007…

Categories: Advertising
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Betting Against the Brand

As one who passionately builds brands for a living, it saddens me when I am forced to bear witness to the downward spiral of a once-strong brand.  The recent troubles faced by Tylenol and other huge brands from McNeil Consumer…

Categories: Advertising, Marketing
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You Want Me to Drink What?

I am admittedly not the trendiest girl around.  I don’t have designer shoes or a luxury car or get my hair blown out.  Actually, where I live getting your hair blown out means you drove with a window open, but…

Categories: Advertising, Health Care
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A “Friend” – Indeed!

Integral to being a successful, modern, enterprising adult – it appears, is the ability to shift one’s cognitive association of the tried & true. Favorite words. Old “FRIENDS”… According to LinkedIn, I have 198 trusted friends and colleagues to whom…

Categories: Advertising, Relationships, Social Media
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Is That Your Stomach Rumbling as You Drink From the Fountain of Youth?

The irony is quite delicious:  Scientists believe they have indeed found the Fountain of Youth and it is found right at the entry of our mouths- as long as we seriously restrict our calorie intake while maintaining all essential nutrients?…

Categories: Advertising, Aging, Alzheimers/Dementia, Family, Health Care, Long Term Care, Marketing, Medical News, Relationships
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Daydreaming: Genius at Work!

by Ruth Folger Weiss “Aha!” :  all those Eureka moments I’ve come to count on as a creative professional in the advertising and marketing field, were really instances of insight reflective  of an active mind with some serious neuron brain…

Categories: Advertising, Business, Family, Marketing, Medical News, Relationships, Social Media

Heartbreak in the Throes of Dementia

By: Nechama Drillick Advanced dementia is something that the average healthy person has a hard time imagining unless they are the caregiver of a loved one in that condition. Researchers in Boston recently documented the ravages of this incurable state…

Categories: Advertising, Aging, Alzheimers/Dementia, Family, Health Care, Long Term Care, Medical News, Relationships
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Look Like a Million When Climbing the Corporate Ladder

Is it a question of “Beauty OR Brains” that influences one’s success in the work force? New research conducted by Timothy Judge, PhD, a management professor at the University of Florida, suggests replacing that “OR” with an “AND.” His research…

Categories: Advertising, Aging, Business, Family, Health Care, Marketing, Relationships
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“Did You Say The Opening’s In The BACK?”

Love it when the  different passions of my life converge and… beg for a creative solution. Fashion, the Health Care Universe and Marketing all came together in Lucette Lagnado’s article in The Wall St. Journal. So Doctors and Hospitals still…

Categories: Advertising, Business, Family, Health Care, Hospitals, Marketing, Social Media
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