Category Archives for Marketing

Lost In Translation: Is Your Healthcare Facility Giving An Unhealthy Message?

The “global village” now being a thriving reality, the burgeoning use of the internet for business purposes means that companies are reaching out to specific segments of the population who rely on their mother tongue to gauge the level of…

Categories: Advertising, Health Care, Long Term Care, Marketing, Rehab, Social Media
Tags: ,

Grab One of These to Search – Then Destroy!

Revolutionary Bedbug Detector is First Handy Screening Tool to Keep ‘Em Away New York, July 2011… Dr. Bed Bug™, the world’s first travel size Micro Bed Bug Detector, incorporates an ingenious 27 LED Scanner and 10X Lens Magnifier to reveal…

Categories: Marketing, Medical Technology
Tags: , , , , , ,

HCA’s 2011 Annual Conference

For those of you who have been following the LTC Event Calendar, you probably knew about the HCA Annual Membership Conference this week. HHA eXchange and Mobile Health Management Services, members of, participated in the event as key representatives…

Categories: Events, Home Care, Marketing
Tags: , , , ,

HCC Conference and Trade Show

The Home Care Council (HCC) hosted its first Professional Development Conference and Vendor Trade Show last week. The confluence of energy and enthusiam, informative speakers, and the array of specialized exhibitors made it quite a success. would like to…

Categories: Advertising, Events, Health Care, Home Care, Marketing
Tags: , , , , , , ,

National Healthcare Marketing Competition

The Aster Awards Program is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Winning entries, judged by a diverse panel of experts, are published in the Marketing Healthcare Today magazine. A Best…

Categories: Advertising, Health Care, Marketing
Tags: , , , , , , ,

Ready to Share Your Good News with the World?

For those expecting moms who are excited to tell their nearest and dearest about their mom-to-be status, technology is there to assist them. One of the newest apps out there is “Mobile Baby” – providing parents and doctors with the…

Categories: Advertising, Family, Marketing, Medical Technology
Tags: , , , ,

Use it or Lose it!

What an absolutely clever approach to marketing, exercise…. Innovative and psychologically astute… and probably just what most wannabe losers need! Idea: A Gym Membership that Charges You for Not Exercising

Categories: Advertising, Health Care, Marketing
Tags: , , , ,

I’ll have a decaf, non-fat, soy… Trenta?!

In case you haven’t heard or aren’t in Alabama, Arizona, Florida, Georgia, Hawaii, Louisiana, Mississippi, Nevada, New Mexico, North Carolina, Oklahoma, South Carolina, Texas and Virginia, Starbucks has introduced a Trenta cup. These lucky states are the first to be…

Categories: Advertising, Marketing
Tags: , , , , ,


The first Baby Boomer turned 65 recently.  With so many advances in medical science, life expectancy is getting longer by the day. At the same time, cancer seems to impact everyone in one way or another.  So, it’s no wonder,…

Categories: Aging, Health Care, Marketing
Tags: , , , ,

Old Enough… To Drink, Coffee

As a self- professed coffee connoisseur, a zenith of enjoyment was reached when we purchased our own Keurig machine and our first deliveries of special blend pods were hand delivered by Mike from UPS. So the trend-setting, market-conscious advertising professional…

Categories: Advertising, Aging, Marketing
Tags: , , , , , ,