Forget the Royal Canadian Mounties, You’ve Got YouTube

wsjIt’s not the way my parents acquired their citizenship… but it certainly underlines the remarkable embrace of technology, social networking and marketing on the individual. Canada’s reveille to the possible hundreds of thousands of heretofore foreigners, many of them Americans, that they have been bestowed citizenship was announced via You Tube. In a quirky ad there titled “Waking up Canadian,” a man awakens on April 17 to a room replete with red-and-white Canadian flags, and is greeted by a welcoming committee consisting of two stuffed plush moose, a hockey player, and a member of the Royal Canadian Mounted Police.

The point:

The April 17 amendment to Canada’s Citizenship Act automatically restores Canadian nationality to many people, and their children, forced to renounce it when they became citizens of another country.

Remember how we wondered what the practical applications of You Tube would be?

29. April 2009 by Ruth Folger Weiss
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