Hey, Get Back and Take Your Meds!

Add “predictive initiatives” to the newest lingo in the crosshairs of medicine and long term care. Pharmacy-benefit manager Express Scripts Inc. is launching an innovative program that reaches out to patients they anticipate will fail to take their medications. That’s right- they really contact these folks before they actually stop!

This effort on the part of the pharmacy to encourage compliance and offer help such as mail order prescriptions is a natural extension of programs by insurers and benefit managers, or PBMs, to scrutinize enrollee’s medical info to identify gaps in existing care, in an effort to improve health.

I’m curious about how the communication to patients will sound; “Excuse me- why will you not be taking your meds?”

11. October 2010 by Ruth Folger Weiss
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