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Here’s the affirmation I needed that it wasn’t just a marketer’s need to brand myself, but a representative trend of Boomers to attempt to defy the gravitational pull of aging and to put our imprimatur on everything related to our lives. We’re deciding what fifty today looks like, and if that means being more physically fit and well-coiffed than anyone else in history, so be it. We’re grateful and delighted our kids are having some more of the same, and love every moment of interaction with each amazing prodigy that is gifted our way but we’ve got to calibrate the perspective…and “Bobbo” is who’ve I’ve chosen to be to these wonderful children who happen to be our wonderful grandchildren.
So not intentionally wishing to brand myself, this marketing executive was keenly aware that cognitive association is deeply rooted in the names we choose and the mantles we wear. Just didn’t realize that tos Bobbo was at the forefront of another revolution!