Tag Archives for Advertising
Old Enough… To Drink, Coffee
As a self- professed coffee connoisseur, a zenith of enjoyment was reached when we purchased our own Keurig machine and our first deliveries of special blend pods were hand delivered by Mike from UPS. So the trend-setting, market-conscious advertising professional…
Tags: Advertising, coffee, connoisseur, consumers, Keurig, Marketing, Starbucks
Don’t Read This Post
The headline made you want to see what this was all about, didn’t it? It is an interesting feature of human behavior that we are attracted to what we are told we cannot have, or shouldn’t want. Tell someone not…
Tags: Advertising, Brazilian rum, headline, human behavior, legalizecachaca.com, liquor, sidewalk graffiti
Betting Against the Brand
As one who passionately builds brands for a living, it saddens me when I am forced to bear witness to the downward spiral of a once-strong brand. The recent troubles faced by Tylenol and other huge brands from McNeil Consumer…
Tags: Advertising, drugs, Marketing
You Want Me to Drink What?
I am admittedly not the trendiest girl around. I don’t have designer shoes or a luxury car or get my hair blown out. Actually, where I live getting your hair blown out means you drove with a window open, but…
Tags: Advertising, food, Marketing
Marketing to a “New Frugality”
The “New Frugality” is the behavioral response of Americans to the the nearly $13 trillion loss of wealth since the recession began; their upended confidence in the capitalist system is kick-starting a more cogent move toward frugality. Economists believe that…
Tags: Advertising, Behavioral Economics, branding, Business, culture, Families, Friendship, Marketing, Workplace
Shower with the Grandkids for a Great Recession Buster
Had more fun this morning than a human being has a right to! This as- stressed- as -anyone-else advertising, marketing person, (forget about it being days before Passover!), returning from an early, intensive session of aerobics and serious Spin ,…
Tags: Advertising, Behavioral Economics, Business, culture, exercise, Families, Friendship, Health Care, Marketing, seniors, Workplace
Reality Check in a Wetsuit
by Ruth Folger Weiss This advertising executive decided to close the company for the holidays and, in the process, learned some valuable life lessons. Sure, being an executive director of an enterprise is enormously rewarding to one’s ego, but can also obfuscate one’s…
Tags: Advertising, children, email, executive, Family, fonts, grandchildren, holidays, hype, life lessons, logos, proposals, public relations
