Tag Archives for Behavioral Economics

Marketing to a “New Frugality”

The “New Frugality” is the behavioral response of Americans to the the nearly $13 trillion loss of wealth since the recession began; their upended confidence in the capitalist system is kick-starting a more cogent move toward frugality. Economists believe that…

Categories: Uncategorized
Tags: , , , , , , , ,

Shower with the Grandkids for a Great Recession Buster

Had more fun this morning than a human being has a right to! This as- stressed- as -anyone-else advertising, marketing person, (forget about it being days before Passover!), returning from an early, intensive session of aerobics and serious Spin ,…

Categories: Family, Relationships
Tags: , , , , , , , , , ,

Patting Yourself on the Back After You Exercise?

Yep, here’s another proof that exercise, “often” is really counter-intuitive. A recent study documented the fact that people tended to lose less weight than expected when they passed a certain threshold of serious activity…which is what I all too often…

Categories: Family, Health Care
Tags: , , , , , , , , ,

Now I Remember Why I Love My Starbucks

Some days start off better than others. An inveterate recipient of medical and pharmaceutical RSS feeds and real time alerts from a myriad of medical sources, I’m often hit with a phalanx of “cease and desists” regarding any number of…

Categories: Aging, Alzheimers/Dementia, Family, Health Care
Tags: , , , , , , , ,