Tag Archives for Marketing

Use it or Lose it!

What an absolutely clever approach to marketing, exercise…. Innovative and psychologically astute… and probably just what most wannabe losers need! Idea: A Gym Membership that Charges You for Not Exercising

Categories: Advertising, Business, Health Care, Marketing
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I’ll have a decaf, non-fat, soy… Trenta?!

In case you haven’t heard or aren’t in Alabama, Arizona, Florida, Georgia, Hawaii, Louisiana, Mississippi, Nevada, New Mexico, North Carolina, Oklahoma, South Carolina, Texas and Virginia, Starbucks has introduced a Trenta cup. These lucky states are the first to be…

Categories: Advertising, Business, Marketing
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Old Enough… To Drink, Coffee

As a self- professed coffee connoisseur, a zenith of enjoyment was reached when we purchased our own Keurig machine and our first deliveries of special blend pods were hand delivered by Mike from UPS. So the trend-setting, market-conscious advertising professional…

Categories: Advertising, Aging, Marketing
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Betting Against the Brand

As one who passionately builds brands for a living, it saddens me when I am forced to bear witness to the downward spiral of a once-strong brand.  The recent troubles faced by Tylenol and other huge brands from McNeil Consumer…

Categories: Advertising, Marketing
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You Want Me to Drink What?

I am admittedly not the trendiest girl around.  I don’t have designer shoes or a luxury car or get my hair blown out.  Actually, where I live getting your hair blown out means you drove with a window open, but…

Categories: Advertising, Health Care
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“Did You Say The Opening’s In The BACK?”

Love it when the  different passions of my life converge and… beg for a creative solution. Fashion, the Health Care Universe and Marketing all came together in Lucette Lagnado’s article in The Wall St. Journal. So Doctors and Hospitals still…

Categories: Advertising, Business, Family, Health Care, Hospitals, Marketing, Social Media
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Say You Won’t Change, Susan Boyle

The staff sat expectantly around the conference table as I pressed the YouTube link to Britain’s Got Talent. “What’s Ruthy doing now?” was surely the predominant cognitive thread… Obvious emotion filled the room as they watched Susan Boyle upend the…

Categories: Aging, Family, Relationships
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Marketing to a “New Frugality”

The “New Frugality” is the behavioral response of Americans to the the nearly $13 trillion loss of wealth since the recession began; their upended confidence in the capitalist system is kick-starting a more cogent move toward frugality. Economists believe that…

Categories: Uncategorized
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Shower with the Grandkids for a Great Recession Buster

Had more fun this morning than a human being has a right to! This as- stressed- as -anyone-else advertising, marketing person, (forget about it being days before Passover!), returning from an early, intensive session of aerobics and serious Spin ,…

Categories: Family, Relationships
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Now I Remember Why I Love My Starbucks

Some days start off better than others. An inveterate recipient of medical and pharmaceutical RSS feeds and real time alerts from a myriad of medical sources, I’m often hit with a phalanx of “cease and desists” regarding any number of…

Categories: Aging, Alzheimers/Dementia, Family, Health Care
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