Tag Archives for Marketing
Use it or Lose it!
What an absolutely clever approach to marketing, exercise…. Innovative and psychologically astute… and probably just what most wannabe losers need! Idea: A Gym Membership that Charges You for Not Exercising
Tags: exercise, Gym, Gym-Pact, Marketing, Membership
I’ll have a decaf, non-fat, soy… Trenta?!
In case you haven’t heard or aren’t in Alabama, Arizona, Florida, Georgia, Hawaii, Louisiana, Mississippi, Nevada, New Mexico, North Carolina, Oklahoma, South Carolina, Texas and Virginia, Starbucks has introduced a Trenta cup. These lucky states are the first to be…
Tags: CalorieLab, Grande, Marketing, Starbucks, Trenta, Venti
Old Enough… To Drink, Coffee
As a self- professed coffee connoisseur, a zenith of enjoyment was reached when we purchased our own Keurig machine and our first deliveries of special blend pods were hand delivered by Mike from UPS. So the trend-setting, market-conscious advertising professional…
Tags: Advertising, coffee, connoisseur, consumers, Keurig, Marketing, Starbucks
Betting Against the Brand
As one who passionately builds brands for a living, it saddens me when I am forced to bear witness to the downward spiral of a once-strong brand. The recent troubles faced by Tylenol and other huge brands from McNeil Consumer…
Tags: Advertising, drugs, Marketing
You Want Me to Drink What?
I am admittedly not the trendiest girl around. I don’t have designer shoes or a luxury car or get my hair blown out. Actually, where I live getting your hair blown out means you drove with a window open, but…
Tags: Advertising, food, Marketing
“Did You Say The Opening’s In The BACK?”
Love it when the different passions of my life converge and… beg for a creative solution. Fashion, the Health Care Universe and Marketing all came together in Lucette Lagnado’s article in The Wall St. Journal. So Doctors and Hospitals still…
Tags: designers, doctors, dressing gown, Fashion, Healthcare, Hospitals, Lucette Lagnado, Marketing, Wall Street Journal
Say You Won’t Change, Susan Boyle
The staff sat expectantly around the conference table as I pressed the YouTube link to Britain’s Got Talent. “What’s Ruthy doing now?” was surely the predominant cognitive thread… Obvious emotion filled the room as they watched Susan Boyle upend the…
Tags: Aging, Britain's Got Talent, marketability, Marketing, Susan Boyle, YouTube
Marketing to a “New Frugality”
The “New Frugality” is the behavioral response of Americans to the the nearly $13 trillion loss of wealth since the recession began; their upended confidence in the capitalist system is kick-starting a more cogent move toward frugality. Economists believe that…
Tags: Advertising, Behavioral Economics, branding, Business, culture, Families, Friendship, Marketing, Workplace
Shower with the Grandkids for a Great Recession Buster
Had more fun this morning than a human being has a right to! This as- stressed- as -anyone-else advertising, marketing person, (forget about it being days before Passover!), returning from an early, intensive session of aerobics and serious Spin ,…
Tags: Advertising, Behavioral Economics, Business, culture, exercise, Families, Friendship, Health Care, Marketing, seniors, Workplace
Now I Remember Why I Love My Starbucks
Some days start off better than others. An inveterate recipient of medical and pharmaceutical RSS feeds and real time alerts from a myriad of medical sources, I’m often hit with a phalanx of “cease and desists” regarding any number of…
Tags: Behavioral Economics, culture, dementia, Families, Friendship, Health Care, Marketing, seniors, Uncategorized
